WeatherTech's Super Bowl commercial this year is a real showstopper. The ad features a group of four elderly ladies going on a wild road trip in a classic 1962 Lincoln Continental.
Despite their advanced ages, the ladies are depicted as rambunctious and daring, tearing up the highway, blocking traffic, challenging bikers, and even flying off ramps.
The ad showcases WeatherTech's car mats protecting the interior of the vintage Lincoln from spills and messes caused by the ladies' antics. The tagline, 'for whatever comes your way, there's WeatherTech,' ties it all together.
Adding to the excitement is the use of the classic rock song 'Born to Be Wild' by Steppenwolf, perfectly capturing the spirit of the road trip.